The MacBook Air’s environmental progress report

My biggest hope was for a truly green Mac, and that hope faired extremely well. No, we didn’t get the first fully recyclable, 100% toxin-free, super-energy-efficient machine, but Jobs had prepared a presentation on the environmental friendliness of the MacBook Air, and he stated that he would deliver an environmental progress report with every product Apple announces henceforth. That is huge: It means Apple has really taken the mandate for a greener Mac to heart, and is committed to being the leading environmentally responsible computer manufacturer they should have been all along.

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Keynote announcements

The Macworld Expo 2008 Keynote Address by Steve Jobs has finally come and gone, putting an end to all the speculation. The big news, of course, is that the MacBook Air predictions were nearly spot on.

There was plenty of other news, too, but it took quite a while for the event staff to get the masses in the door and in their seats. So long, in fact, that many of us missed half of the Keynote. The main auditorium was beyond capacity, and so were the rooms playing the Keynote on closed-circuit television. But no one was grumbling. Everyone had come to see a big announcement, and they weren’t disappointed.

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My Macworld keynote initial impressions

Wow…where to start?

I gave myself time to think about Steve Jobs’ Macworld keynote on my way back from Moscone West to the hotel, and let what I just saw sink in a little. Let me take the major announcements and items one-by-one and give you my first thoughts. Bear with me…I’m still trying to get my head around some of this stuff.

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Hopes and predictions

If you take “There’s something in the air” as literally as you can, it seems obvious that Apple is planning on releasing either a new wireless device or new wireless capabilities for its existing product lines. But then who knows if they even mean it literally at all.

Instead of what I think Steve Jobs is most likely to announce, here is my list of the rumored products that I’d most like to see unveiled tomorrow morning…

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A tough act to follow

Steve Jobs - Apple press photo


Steve Jobs - Apple press photo

(Ugh. When is Apple going to update this handout photo)

How do you follow up the Keynote of All Keynotes?

I don’t think you can.

I think while everyone is hoping for something spectacular to come out of Steve Jobs’ Macworld Expo keynote address tomorrow, I expect his speech to be more state of the Apple union than anything. So, while I know the reality distortion field generators will be outputting at their fullest capacity at Moscone West, I’m preparing myself for product annoucements that are more incremental in nature than anything else.

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