You never know what you’ll see as you cruise the show floor. I noticed a fairly large crowd around the Oreilly Media booth so I stopped by to take a look. All the commotion was over a speaker they had in their booth, none other than David Pogue – New York Times columnist, sometime reporter for NPR’s Morning Edition, and CBS news correspondent – sharing a few tips from the latest in his Missing Manual book series, Mac OS X Leopard Edition: The Missing Manual.
He’s a very personable speaker. He regaled the eager throng with one especially interesting anecdote about the time a retailer told him that if he packaged a CD of software with his Missing Manual books he could charge $5 more for them. Since, from what I gathered, all of the software he discusses in the book is either free or comes with Leopard (and hence you already have it if you’ve bought the book), he simply had a CD graphic printed on the back page, along with a URL for downloading the software, and a quick note letting his readers know they just saved $5.
Pogue said that writing the Leopard Missing Manual was “the ride of my life,” and spat out a few statistics to explain why. The stats that really caught my attention were that Mac market share has gone from 2.3% to 7.9% since his last Mac book, and that Macworld attendance has increased by 10,000 people since last year.
There was too large a crowd for me to be able to listen closely and record a few of his tips. Oh well, guess you have to buy the book.