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For most of us...nothing. While there are programs like SpamSieve that will intercept spam and keep it out of your in-box, there are no products or services that will keep marketeers from sending spam to you to begin with. It will remain that way as long as sending spam is inexpensive, effective, and legal; or in the event that it is illegal, not easily traceable.I wonder what can be done about that?
A few very industrious folks create multiple e-mail accounts, and have specific accounts for interacting with entities that might use your e-mail address to send spam, or who might sell your e-mail address to be used by spammers. That way your personal e-mail address theoretically stays hidden from any other than personal acquaintances. But that's all a bunch of work and inconvenience to go through. Using SpamSieve, IMHO, is world's easier.
Now, part of my normal email ritual is opening mail, going to the spam folder, then highlighting and deleting them all at once. More of an annoyance than anything else I guess.
I don't see that as much of an annoyance. Much much more of an annoyance is not receiving legitimate important e-mail that anti-spam software deleted as a false-positive.