What I've been wondering about Apple Care - aside from are they kidding with that £200 price tag? - is if you, like me, just bought a MacBook a few weeks ago, why shell out for Apple Care now when you've got a year's warranty? Surely the time to consider paying for Apple Care is when your warranty is about to run out? Or is there more to it than that?
Anyway the gigantic cost, and the evangelistic zeal with which every Apple employee you talk to tries to sell you Apple Care, is one of the more off-putting and, dare I say it, Microsoft-esque aspects of Apple.