What's great though, Apples ads help get them Mac sales, their ads work, they are very recognizable. Windows / MS ads do nothing, their market is the same, their products need more work. Apple has established their place, and I really don't think they have to back down. I enjoy seeing this feud. We all know who the clear winner is, so it's amusing to see MS try to top Apples creativity. I think people should quit taking them so seriously, if no one likes them anymore Apple will move on to something else.
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All I meant was, regular joe schmo... they don't understand OS X, it's barely a gleam in their eye, of course we Mac users are everyday people, but we are also more aware of technology and what we purchase. Whereas people buying an HP or Dell because it's pretty, they won't understand, because they have been bred on Windows, they know nothing else.