I'm a car freak...none of the above! To me, when compared to the competition, Apple stands as the one company that has the best attention to detail, best customer service(whether on phone or in person), and best aesthetically pleasing, simple designs, coupled by undoubtable reliability and their product's ability to hold their value amazingly well. One other part of Apple is that I feel like the products are an extension of me, which plays a role in my choosing of Audi.
In comparison, there are only 3 companies that come to mind that fit that kind of image as reflected from Apple, in this specific order from best, to still comparable to Apple:
Audi- ferfect attention to detail, simple designs, and great allaround handling.
Lexus-perfect reliability and dependability, great detail, holds value incredibly well, and last, customer service treats you as if you're worth a million bucks!
Infiniti-They can do everything well. Have amongst the met dependable cars on the road, and are tailored for great all-year handling from either rwd or awd.
There are great cars from all the automotive manufacturers, but only a handful feel like an extension of you. That's the most important characteristic that a car can have, in my opinion. My lease was up on the 2007 Passat 2.0T in 2011, and turned it in instead of buying it out because someone ran into my left-rear door. I've had other cars too, including a 2005.5 Jetta(lease turned in to get the Passat), and others ranging from large SUVs to small economy cars like the Ford Excort, and now own a 2011 Honda Pilot(needed it), but none were like the Passat.
The Passat left an unrelenting passion for VW/Audi in my blood. When riving the Passat, which has similar driving abilities as an Audi, I knew exactly how the car was going to react. I had control of everything, I can keep the shifter in D for usual driving, shift it in S-mode for higher rev limits per shift and better engine braking, pass it to the right for manual stick shifting, or I can keep in either mode and use the paddle-shifters any time I wanted. The steering was perfect for whatever kind of driving you came across. The seats enveloped my like a glove. the refinement destroyed the competition it ran against...Camry? You kind me??? I could get the car to do whatever I wanted, mainly because when I wanted something out of the car, I knew where to take it to have it ready for me to do whatever I needed out of it. It was AWESOME! One close example to this is when I went to the Leguna Seca Raceway and drove the LP640...it had the some of the same abilities that I first found on my Passat.
Driving the Labmorghini LP640 made me love my Passat even more!
Say I'm on the freeway, in the middle lane and wanting to pass to the left while there were cars rushing quick. What I could do is tap the downshift paddle twice(maybe three times depending on how high my revs were in the current gear), downshift to 3rd gear from 5/6, tap the throttle to maintain engine/tire speed, this would engage the turbo. This is the equivalent of igniting a rocket after it was chained to the ground. All that was left for me to do is put the peddle down and go. Keep in mind that I could do this before you even blinked.
Did I mention I was talking about the Passat?
It's an intoxicating feeling that I have ONLY been able to find in VW manufactured cars(VW/Audi/Lamborghini/Bentley/Porsche). It makes you feel like you are connected with your car. That car was an extension of me. My MBP is an extension of me from how I feel, not just a random junk appliance, which is what most cars feel like these days(TOYOTA!). I've never been able to find that in another car, which is why I'm going back to VW/Audi when the other Honda's(Accord Crosstour) lease is up.
Apple:Audi. But you have to scratch under the surface to know who the puppeteer is: VW. I will forever love VW, and every brand under VW's belt!
I'm hoping I'll be able to get into the new Audi A4 Allroad when the time comes.