As a new Mac owner, but not a "switcher" I've got to say that every stereotype I'm reading here from some of you guys has a counterpart in the PC world. Yes, there are ignorant PC users who will say "Macs suck" and have nothing to justify that, but I have seen just as many Mac users saying the same thing about PCs with the same lack of justification.
I love my new Mac. Does that make my PCs pices of junk? Nope. Are some things easier to do with a Mac? Yes. Others are easier to do on a PC. Mac hardware tends to be prettier. It also tends to be more expensive, but that is apparently because it's built a little more solidly.
Why did I buy a Mac? Because after playing around with a few, I have come to appreciate their strengths. I have to be honest though, the Mac ads on TV are getting to be a bit ridiculous. I've worked on PCs for more than a decade and a lot of the statements passed off as facts in those commercials simply are not.
Also, let's not ignore the obvious stereotyping put forth by Apple in those commercials, just from the characters. The young, hip, good-looking guy is the Mac, and the old, chubby, stuffy-looking guy is the PC.
IMHO, if you have a good product, you should be able to sell it without taking such blatant cheap shots at your competition. I think Apple has a great product, and I think it can sell itself. I also think that their ad strategy keeps a lot of people from trying out Mac computers simply because they don't agree with they way Apple has chosen to go about it.
But, that's just my opinion.