I work in a PC-dominated environment, and I brought my MacBook in one day. There was a snide remark about how dumb I am to buy "overpriced hardware" and that I'm a wannabe (WHICH IS ENTIRELY TRUE! And proud to be one!), then I explained about the college package (I'm studying part-time) and how inexpensive the MacBook really is, and he seems slightly deflated. He went on to mention the powerful PC he built himself for less than $1.5k (Singapore Dollars, approx US$950), and someone retorted, "You bring your PC around??". That shut him up haha!
About 5 people started asking me about it afterwards. 2 of them almost bought one each, but I dissuaded them from it because they don't need a new computer. One of them has 3 Windows-laptops at home! That's crazy! But he admitted he has an AppleID since a long long time ago, just never got around to using it for purchases.
Like someone said, bring on the facts! I love my MacBook too much to care.