(1:01:06 PM): "Please be seated."
(1:01:30 PM): Usual hippie music playing...
(1:02:39 PM): Steve is on stage.
(1:02:57 PM): "Welcome. We have over 3,500 registered developers here. That's almosts 17% more than last year."
(1:06:35 PM): Steve: Talking about iTunes and iPods. Says a lot of people want to listen to music in their living room. Reviews what AirPort Express and AirTunes is all about.
(1:07:30 PM): Talks about the simplicity of the integration of AirTunes into iTunes and how easy it is to pick a stereo to play through with AirPort Express.
(1:08:15 PM): "Last week, we introduced our first big breakthrough interfacing iPods and cars."
(1:08:28 PM): Talks about BMW's "iPod your BMW" campaign.
(1:09:50 PM): Shows a video about iPod/Living Room/Car integration.
(1:13:17 PM): "Now, we would like to talk about Power Macs."
(1:13:24 PM): Reviews recent releases.
(1:15:46 PM): Mentions the 1.25 GHz FSB.
(1:15:54 PM): Now addressing the 3 GHz promise.
(1:16:21 PM): "Because of the shift from 130nm to 90nm, the whole industry hit a wall and was a lot harder that originally thought.
(1:16:38 PM): "So the speed increases have been relatively small compared to the previous experience."
(1:17:11 PM): IBM is still doing well in this industry, just less than previously thought.
(1:17:30 PM): IBM has seen a 25% increase. Intel has only seen 12% over the same time period.
(1:18:04 PM): Apple Store US is down.
(1:18:27 PM): "Now we're talking about displays. We have the best displays. Our competitors buy the panels we reject."
(1:18:35 PM): "Today, a completely new version of the 23" display."
(1:18:52 PM): Shows it off. It has an aluminum enclosure, one piece aluminum stand, small bevel.
(1:19:01 PM): One cable comes out of the monitor, but splits off.
(1:19:33 PM): Much applause.
(1:21:06 PM): "And now, the largest display ever. 30 inches. 4.1 million pixels, with the same one-piece aluminum enclosure. It features FireWire and USB."
(1:22:56 PM): It only works with the Power Mac G5 and a new graphics card. Existing cards could not drive it. It needs two DVI connections in parallel.
(1:22:56 PM): It only works with the Power Mac G5 and a new graphics card. Existing cards could not drive it. It needs two DVI connections in parallel.
(1:23:02 PM): The new card costs $599.
(1:23:37 PM): All displays share the one cable out which provides DVI, FireWire, and USB.
(1:24:10 PM): More applause.
(1:26:06 PM): "Now, on to Mac OS X. 12 million people are using Mac OS X, about 1/2 of our installed base. There are now 12,000 native apps."
(1:28:37 PM): Mentions a few applications like Microsoft Office 2004. "It's better than the Windows version. I ran into Bill Gates a few weeks ago and his company feels that their relationship with Apple is better than ever."
(1:28:58 PM): Going over Adobe, Oracle, etc.
(1:29:11 PM): Welcomes the general manager of Alias to talk about new developments with Alias.
(1:29:35 PM): 25% of Alias' worldwide sales are now on the Mac.
(1:30:32 PM): Announces that the long-awaited Maya Unlimited for OS X is coming.
(1:31:25 PM): It's coming later this summer. Alias has a commitment to continue to support the Mac.
(1:35:23 PM): Steve is now discussing more third-party developers.
(1:38:57 PM): Demos Myst Revelations, and Orbit (satellite simulator).
(1:41:09 PM): "Starting today, our focus is on Tiger. It will ship in the first half of 2005."
(1:42:14 PM): "With Panther, we leapt ahead of the competition. We think Tiger will catapult us even further ahead. There's over 150 new features, some are just groundbreaking."
(1:42:44 PM): Just a few features: 64-bit Unix.
(1:43:27 PM): Much applause.
(1:46:28 PM): There's also better SMB support. But the most revolutionary feature is simple: searching.
(1:46:57 PM): "We have too many folders now on our hard disk. How do we solve it? We've already solved it. In iTunes, you can find a song by title, artist, album, etc."
(1:47:54 PM): "Now, it applies to the entire system. It's 'Spotlight' search technology. You can ask it stuff like 'find my keynote presentation by Phil which I opened last week.'"
(1:49:46 PM): Demos Spotlight.
(1:53:53 PM): "Spotlight is searchable in Mail, Address Book, etc."
(1:54:32 PM): "System Preferences - we removed the bar at the top and now uses Spotlight technology. It's an example of helping people find stuff in an existing app."
(1:55:13 PM): "Spotlight is system-wide. In the upper right hand corner is a magnifying glass button. Click it - I get a search field. I get a popdown list of all sorts of things like images, mail, contacts..."
(1:55:39 PM): We have full-context indexing like in PDFs.
(1:56:11 PM): (Yes, we have a fully metadata-driven OS.)
(1:58:23 PM): "Now next-generation MPEG-4: h264. It's scalable, and Apple is adopting it. It's been adopted for high-definition DVD, and it's part of QuickTime in Tiger."
(1:58:31 PM): Introduces Frank Cassanova to demo.
(2:00:34 PM): Frank: "The efficiency of the codec is absolutely incredible."
(2:02:14 PM): "Now: Safari. We're going to take it a step further. RSS."
(2:03:10 PM): "You get all this data from sites and format it how you want. There's a list of sites that offer RSS sites."
(2:03:45 PM): "Wouldn't it be great to aggregate RSS feed and search through them for things you want?"
(2:03:53 PM): Demos Safari's RSS reader.
(2:07:23 PM): There's a new search field in Safari for RSS feeds. Shows a search in Google, but says there's a delay by days. Instead, one can search through RSS feeds and get the results together.
(2:08:03 PM): i.e. Google's spider updates search results every few days. But RSS feeds are instant.
(2:10:09 PM): New technologies: Core Image and Core Video. Does processing in the graphics card and not in the CPU. It's all done with floating point precision.
(2:11:24 PM): Has real-time filters, over 100 professional quality ones. Just like Audio Units, you can extend with image and video units to do whatever you want.
(2:11:28 PM): It's very similar to the way Audio Units/Core Audio works. It's available to any developer to write any apps they want.
(2:11:54 PM): Demos Core Image/Core Video
(2:25:17 PM): Dashboard: Address Book, Calculator, etc. Hit one button to pull them all up. "Expose for widgets." Showing iTunes controller, etc. Next: .Mac. Over 1/2 million subscribers. Building a sync engine right into Tiger. Also using for .Mac syncing throughout Tiger. New .Mac preference panel to turn things on and off in once place. Good for those with more than one Mac. Sync addresses, screensavers, etc... across computers.
(2:31:34 PM): Steve shows an example of getting invites from a website, then adding them to your iPhoto library, then making an iDVD slideshow from them. Very easy to use.
(2:34:27 PM): "Automater will provide even those who don't have any experience programming to make their own scripts."
