• This forum is for posting news stories or links from rumor sites. When you start a thread, please include a link to the site you're referencing.

    THIS IS NOT A FORUM TO ASK "WHAT IF?" TYPE QUESTIONS.

    THIS IS NOT A FORUM FOR ASKING QUESTIONS ABOUT HOW TO USE YOUR MAC OR SOFTWARE.

    This is a NEWS and RUMORS forum as the name implies. If your thread is neither of those things, then please find the appropriate forum to ask your question.

    If you don't have a link to a news story, do not post the thread here.

    If you don't follow these rules, then your post may be deleted.

Apple's retail tech can notice shoppers when they arrive

Joined
Mar 30, 2005
Messages
9,571
Reaction score
25
Points
48
Apple's retail tech can notice shoppers when they arrive

applestorert1128.jpg
Ever wonder how Apple employees know you need help or are there to pick up an order? Apple employees now have a way to track you in the store. On Black Friday, New York Times reporter Brian X. Chen took a closer look at a customer tracking system Apple has been using "for a few weeks." It's an interesting look at how Apple is using its own technology to improve and expedite the retail shopping experience.

The system is powered by an internal application running on an employee's iPod touch. A customer walking into the store can use the Apple Store app to alert employees they have arrived to pick up their order. The customer's iOS device uses GPS to locate them and sends the alert when they enter the store. When an employee receives an alert, their iPod touch will display the location of the customer on a map of the store.

A similar system was already being used for customers with product questions. Employees would be alerted when you asked for assistance using the iPad demo machines. The iPod-based system is meant to improve the shopping experience for customers. Says Apple employee Diego Aguirre, "We don't want to feel like we're hassling our customers to shop. We want them to feel at home." It also lets employees quickly help those customers who need assistance.





Apple's retail tech can notice shoppers when they arrive originally appeared on TUAW - The Unofficial Apple Weblog on Mon, 28 Nov 2011 17:30:00 EST. Please see our terms for use of feeds.




SourceÂ*|Â*PermalinkÂ*|Â*Email thisÂ*|Â*Comments

Read more
 

Shop Amazon


Shop for your Apple, Mac, iPhone and other computer products on Amazon.
We are a participant in the Amazon Services LLC Associates Program, an affiliate program designed to provide a means for us to earn fees by linking to Amazon and affiliated sites.
Top