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Apple steps up iPad 2 campaign to push functionality over hardware specifications
AppleInsider | Apple steps up iPad 2 campaign to push functionality over hardware specifications
I don't like this ad. Sure it's great cause it focuses on what we want to hear. But I much preferred the old "An ipad is this and an ipad is that apps". Cause it put ideas into people's heads, "hmmm if an ipad is all this, then maybe it can be so much more too". I think Apple is just assuming the world knows exactly what an ipad is. Maybe the world does. But it's a touch well not arrogant but more complacent from Apple.
A good ad over all but I preferred last year's one more.
AppleInsider | Apple steps up iPad 2 campaign to push functionality over hardware specifications
Apple has started airing a new spot promoting iPad 2 as a collection of "delightful, even magical" integrated functions rather than just a device with various hardware specifications.
I don't like this ad. Sure it's great cause it focuses on what we want to hear. But I much preferred the old "An ipad is this and an ipad is that apps". Cause it put ideas into people's heads, "hmmm if an ipad is all this, then maybe it can be so much more too". I think Apple is just assuming the world knows exactly what an ipad is. Maybe the world does. But it's a touch well not arrogant but more complacent from Apple.
A good ad over all but I preferred last year's one more.