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Looks like Apple is doing some rebranding. Apple stores will no longer be Apple Stores, but simply Apple.
The change seems to be part of a master plan designed to attract Apple aficionados and help them find a new place to simply hang out with like minded people. There doesn't seem to be any word on whether the stores will be serving coffee in an attempt to woo those presently clogging up Starbucks.
http://www.theverge.com/2016/8/19/12537840/apple-store-rebranding
The change seems to be part of a master plan designed to attract Apple aficionados and help them find a new place to simply hang out with like minded people. There doesn't seem to be any word on whether the stores will be serving coffee in an attempt to woo those presently clogging up Starbucks.
http://www.theverge.com/2016/8/19/12537840/apple-store-rebranding