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Source: News.com
Apple Computer is gearing up for a campaign designed to convince users of its .Mac service to pay for another year.
It was a year ago this month that Apple announced it was converting its free iTools e-mail and online storage service to a paid program, which it dubbed .Mac. At the time, Apple tried to ease the shock of the $99 annual fee by giving existing iTools customers the chance to sign up for the first year at half the price. The company also extended the deadline and offered other extras to woo paid members, eventually forcing customers to pay up by last October or lose their mac.com e-mail address.
Apple Computer is gearing up for a campaign designed to convince users of its .Mac service to pay for another year.
It was a year ago this month that Apple announced it was converting its free iTools e-mail and online storage service to a paid program, which it dubbed .Mac. At the time, Apple tried to ease the shock of the $99 annual fee by giving existing iTools customers the chance to sign up for the first year at half the price. The company also extended the deadline and offered other extras to woo paid members, eventually forcing customers to pay up by last October or lose their mac.com e-mail address.