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Source: MacMinute.com
Apple named among top 10 most innovative companies
September 30, 2003 - 13:42 EDT Apple was named as one of the Top 10 Most Innovative Companies in a new report released by Cheskin, a strategic consulting and research firm, and Fitch:Worldwide, an international brand and design firm. Surprisingly, Apple finished behind both Microsoft and Dell. "The study surveyed over 500 senior business executives across the U.S. in a wide range of industry sectors, asking them in-depth questions on their companies' innovation practices, including specific approaches, level of authority and leadership, spending trends, success metrics and the influence of major industry trends." The 35-page report, "Fast, Focused & Fertile: the Innovation Evolution," is available for free online and can be downloaded from Cheskin or Fitch:Worldwide.
My Comments: Yeah I don't have any idea how Apple finished behind Microsoft and Dell.. but then again since the PC is more widely used.. I guess I could see executives keeping up with the PC market and not the Apple market.. so they wouldnt realize that Apple is most definitely more innovative.
Apple named among top 10 most innovative companies
September 30, 2003 - 13:42 EDT Apple was named as one of the Top 10 Most Innovative Companies in a new report released by Cheskin, a strategic consulting and research firm, and Fitch:Worldwide, an international brand and design firm. Surprisingly, Apple finished behind both Microsoft and Dell. "The study surveyed over 500 senior business executives across the U.S. in a wide range of industry sectors, asking them in-depth questions on their companies' innovation practices, including specific approaches, level of authority and leadership, spending trends, success metrics and the influence of major industry trends." The 35-page report, "Fast, Focused & Fertile: the Innovation Evolution," is available for free online and can be downloaded from Cheskin or Fitch:Worldwide.
My Comments: Yeah I don't have any idea how Apple finished behind Microsoft and Dell.. but then again since the PC is more widely used.. I guess I could see executives keeping up with the PC market and not the Apple market.. so they wouldnt realize that Apple is most definitely more innovative.