Where is Apple's customer loyalty? It's in their products. Of course I love all the products I have bought from them and I will continue to buy from them as long as whatever product I buy entices me to do so. (The ipad- no way, i already have an ipod touch). But what frustrates me is that I have made several purchases from Apple over the past few years. I buy itunes music, I buy ipods to play my music on, those ipods get stolen (all my fault-1 from a hotel room, 2 from a party, 2 from my friend) and of course I have to replace my ipod because it is such a cool product and it will play the small fortune's worth of songs i have sitting on my computer(a macbook pro)... (again, from itunes)...then of course I have to make sure my computer is up to date and pay for the OS changes (I'm not sure if $30 was worth snow leopard for what i use my computer for) , my black macbook broke so i got an aluminum macbook then recently a 17' macbook pro. I'm not complaining that I've spent a lot of money on apple products and i certainly don't regret it, but it would really be nice to get some kind of discount or other reward for spending such a huge chunk of change with them. But if something better comes up in the market, I will probably switch. Just because their customer service is average/below average to my standards and their warranties are definitely below average (for higher end products). Basically, the only reason why I continue to buy apple products is the product itself. Verizon had a VIP program for high value customers where the customer gets extra discounts for new phones, discounts on accessories,and lots of other perks. I don't get any perks from apple for continuing to buy from them. Too bad. Because if a competitor comes up with a better product that serves my needs then nothing will keep me from switching.