Couple of responses;
No where on the outside of the packaging does it say one needs to register it. While apple stores may be better at informing the consumer, at my apple authorized dealer they did not. The sale went like this, "here is your G5 and your apple extended warranty." For consumer products like the Ipod the chances of someone reading the documents on the inside of the box is even lesser.
The problem is furthered when you buy an Ipod, register it, receive apple care extended warranty emails from apple's marketing department, buy the warranty from apple, then when you call in for warranty they say you need your original ipod sales reciept from Best Buy. Huh? True story.
My posts, and the website are not about me. I consider myself an informed consumer and was able to resolve my problem, but I did not appreciate spending the extra hours on the phone trying to get something I had already paid for.
I don't think there would be any harm in apple printing something like "YOU MUST ACTIVATE THIS PRODUCT IMMEADIALTY ON PURCHASE" on the cover. I think it would go a long way towards helping the consumer.
This is not a small problem. Apple knows it, and that is why they have so many policies regarding it. If you had 400,000 customers complaining about an issue, wouldn't the higher ground be to resolve it before the consumer suffers?
Regarding the "if you registered it maybe they could have sent you something." That would have been ideal, but according to apple techs they do indeed know about the problem but aren't talking about it. Not exactly the higher ground. See
http://docs.info.apple.com/article.html?artnum=301353
That was from 2005 - anyone get an update from apple on this? anyone? anyone? bueler?
Now, by reading and following the documentation as some reader point out every consumer should do, is
exactly what caused the operating system to get wiped out.
So, I guess if I did read every paper inside of every box (we all do that - right?) I wouldn't have had the warranty issue, but I still would have had my operating system, and every application, wiped out.
My goal is twofold:
1) Have apple better explain the need to "register" what you buy on the outside of the box, or develope a more freindly way of dealing with it. (perhaps at a minimum tie it to the date the product was delivered to the retailer, which they do know by the serial number exactly which retailer recieived it and when.)
2) Have apple notify, via email at the very least, of serious problems created by the products they sell, using the information they
require you to provide before you can use it.
Anyone disagree with this?
(please no spelling or gramar critics....)