Apple and Microsoft working together rumour

[the8thark]

Apple, Microsoft in talks to make Bing default iPhone search - report
AppleInsider | Apple, Microsoft in talks to make Bing default iPhone search - report

Once bitter rivals in the PC landscape, Apple and Microsoft could now partner to make Bing the default search engine of the iPhone, in an effort to counter the market dominance of search giant Google.

So it seems the big war of today is Apple Vs Google. And just maybe Apple want MS on their side. It could be enough to turn the tide in their favour.

 

[Mac23]

I actually find this Apple vs Google war very interesting..

I mean, I love Apple, and sometimes you have to make these types of decisions to try and turn the tide. Google is basically dominating the web, not to mention the Android phones which are big threats to the iPhone.. (much bigger than the Windows 7 phone)

 

[DriftNismo]

*sigh*

It wasn't broken, it doesn't need to be fixed . What's next, they remove Google Maps from the iPhone?

 

[martyp]

I love Google as a search engine, its just so quick and well laid out. If they do change it to Bing that's cool - so long as Google is still an option.

I'd say Google Maps are superior to Bing too - especially with Street View and 3D Street View! So hopefully the Maps app will offer a choice too.

 

[Doug b]

This would be a horrible move by Apple in my opinion. The options available to both Apple and Google if they were to team up against MS far outweigh the benefits Apple would stand to gain by teaming with MS. I'm thinking more about the platform which Google and Apple seem to share in common, the whole "cloud" thing. MS hasn't even made a hint towards moving in that direction, have they ?

If Google and Apple worked together on cloud based OS's and apps and hardware which supports those things, the market share which MS holds would see a more drastic change I think. This move is far too hasty (again, IMO)

Doug

 

[osxx]

I doubt anything will be omitted just more option available rather than a default option.

 

[Gadgetmo]

now apple is going to work WITH microsoft???? i thought apple and google were friends anyway??

 

[the8thark]

Correct. Were friends. But now with the whole fighting for the mobile advertining space and the HTC/Google phones/tablets I'm sure the two are not as friendly toward each other as they once were.

 

[gotham]

This may be news to new comers but apple has form the start worked with Ms and Ms has programed for Apple. And dont forget Google recently over paid for a web ad company that apple was looking to or did make a offering on. Which appears that google has started to target apple. Not to mention the traction they have gotten with the droid.
This is good to see companies at war with each other drive the market's

 

[mtbinva]

It seems Apple has already in the past had certain issues with Google over apps, take for example Google voice. With that being said, I wonder how Google voice friendly Google will be with their own devices....

 

[harryb2448]

As gotham states Microsoft and Apple have done several major projects together, particularly back before the G3 days when Apple was in deep mire, even to the point of investing very heavily in the company with loans. Have a look at this link:-

http://news.cnet.com/2100-1001-202143.html

 

[chas_m]

As gotham states Microsoft and Apple have done several major projects together, particularly back before the G3 days when Apple was in deep mire, even to the point of investing very heavily in the company with loans.

Gotham didn't really state that, and your statement is patently and provably untrue.

MS has never loaned Apple money. Ever.

MS bought some Apple stock, then sold it at a profit some years later. MS signed a cross-patent license agreement with Apple and paid them an undisclosed sum to settle a lawsuit Apple was clearly going to win.

This is all explained in more detail in Apple Confidential 2.0 by Owen Linzmayar, which is available to read online.

The truth about MS and Apple -- and the truth about Google and Apple -- is more complex than the emotional states of two six-years-olds (I like you! You're my BFF! Oh wait, now I hate you! IT'S WAR!!!).

Like with MS, Google competes with Apple in some ways and works with them in some ways. In those areas were Apple and MS or Apple and Google compete, Apple is a fierce (and largely successful) competitor. In the areas where they cooperate, the result is usually some great stuff for the end user.

I don't think Apple would have any problem *at all* with signing a deal with Bing to make it the default search in the future. You may recall that Apple had IE as its default browser for YEARS in the early days of OS X. That doesn't mean Apple wouldn't still riff on "copycat Redmond" regarding their POS OS, or promote iWork at the expense of Office.

Nor would Apple have a problem continuing to use Google for searches or maps, no matter how they may feel about Android. They could simply be moving to offer more choice in this regard, or gain more independence on which suppliers they want to use, which would surely be good for users.

The media tends to whip this nonsense up into "fights" and "wars" that don't really exist. If you believe Apple and Google hate each other, you probably believe that Apple and Apple Corps still hate each other. Corporations aren't people. They are far more pragmatic and a lot less emotional when it comes to business relationships than humans tend to be about personal relationships. Thus, it's a mistake to assign human attributes to corporate relationships (especially the completely immature attributes generally attributed to Apple "versus" Google).

 

[the8thark]

If a corporation was a person it would dance on it's mother's grave if there was money to be made in it. Apple, MS, Google, any corporation they are all the same. They will do whatever gets them more money in the end. And more money = less chance of being swallowed up by the rivals. Sure some like Apple want to also make nice pretty products for the people. That is nice of them. But if you can make crap, over price it, and advertise it. And if people buy this overpriced crap in their droves, why stop? MS and Adobe didn't stop peddling their overpriced crap. Cause people are still buying it.

And I think the animosity these companies have for each other is a simple case of "I wanna make more money then you" "And I wanna do everything to make sure you make less money then me".

 

[harryb2448]

LOL did he actually READ the link:-

BOSTON--Microsoft (MSFT) is lending Apple Computer (AAPL) an unexpected and somewhat controversial helping hand.

 

[chas_m]

LOL did he actually READ the link:-

BOSTON--Microsoft (MSFT) is lending Apple Computer (AAPL) an unexpected and somewhat controversial helping hand.

Yes I did. You might want to "invest" in a dictionary to learn how to distinguish between the idea of buying (non-voting) stock, and loaning someone money.

Hint: they're completely different things.

Again I refer you to Owen Linzmeyer's Apple Confidential 2.0 which explains WHY Microsoft "invested" in Apple in great detail (something you obviously didn't bother to read). Educate yourself.

 

[Chris H.]

Ah Bing. Clever, but I'll stick with Google anyways...will Apple provide a list of search providers or are we stuck with Bing! as a final result in Safari? And if this rumor is true (hypothetically), what happens to Maps and YouTube on iPhone OS?

 

[chas_m]

Ah Bing. Clever, but I'll stick with Google anyways...will Apple provide a list of search providers or are we stuck with Bing! as a final result in Safari?

You do know none of this is true, right?

And if this rumor is true (hypothetically), what happens to Maps and YouTube on iPhone OS?

Nothing, most likely.

First of all, this whole rumour is very unlikely to be true: at worst, Apple is investigating the POSSIBILITY of offering users a choice on search engines.

But even if it WERE true and Apple changed the default Safari search engine to Bing, it would take all of ten minutes for a free plug-in that diversified your options to appear.

Five minutes after that, some foolhardy user would hire a greedy lawyer to sue Apple for depriving them of choice in search engine options (something Apple has never offered, but never mind that there are lawyer fees to be collected!!).

So, in short, this is a total non-issue. I've never used Bing and don't plan to, but if it's up to Apple's standards and they decide to ink a deal I have no more problem with that than I do with their present deal with Google (Google are hardly angels anymore, as you probably know). I'll continue to do what I've always done: use whatever search engine I actually prefer.

 

[Chris H.]

You do know none of this is true, right?



Nothing, most likely.

First of all, this whole rumour is very unlikely to be true: at worst, Apple is investigating the POSSIBILITY of offering users a choice on search engines.

But even if it WERE true and Apple changed the default Safari search engine to Bing, it would take all of ten minutes for a free plug-in that diversified your options to appear.

Five minutes after that, some foolhardy user would hire a greedy lawyer to sue Apple for depriving them of choice in search engine options (something Apple has never offered, but never mind that there are lawyer fees to be collected!!).

So, in short, this is a total non-issue. I've never used Bing and don't plan to, but if it's up to Apple's standards and they decide to ink a deal I have no more problem with that than I do with their present deal with Google (Google are hardly angels anymore, as you probably know). I'll continue to do what I've always done: use whatever search engine I actually prefer.

LOL. I was being sarcastic on that first part. The second one however I gave a little thought to.

 

[Chris H.]

Bing is okay, but I always have used Google because it seems like it is universal across most OS's and most web browsers.