Hey guys I'm a Sr Art Director for and ad agency and have been working with the MAC for over 15 years. I have mastered all that is MAC, print, & web design. Feeding my thirst to stay current with the times I have convinced the agency to offer 3D services. Great cash flow for us and another skillset under my belt. Problem is I don't have enough knowledge to know what type of program I need to accomplish our end product. One of our biggest clients is in the wine/spirits/beer category so that means we are going to start rendering glass bottles with liquid and various glasses. We will also render case stacks and displays that have bottles incorporated. Displays will need to have textures such as wood, metal, and plastic. So what I need is a 3D program that renders very high quality photo-realistic products (such as bottles, glasses, corrugate boxes, etc) and displays. I cannot stress enough the end product has to be very high quality. The images will be used to sell ideas to the company president, CEO, & CMO. They will also be used in publication and web applications. I do not need animation capability but if a high-end program is the path to the most photo-realistic image then so be it. I would hate to go with 3D Studio Max and abandon my MAC just for a software program but the advice I have received so far is that it's the program for me. I think Cinema 4D may be a nice alternative? I would LOVE your advice guys!