Maybe they got some financial help from the mothership as apparently some BestBuy stores in Canada did with some sort of deal. Sort of a mini Apple Store within the store.
The Best Buy's here don't look like that (at least the one's I've been to). The Apple products just get a "nook" of sorts in the Best Buy's…which doesn't look any different than the rest of the Best Buy store.
And any "Apple Reseller" sure has to be "authorized" by Apple, and God help you if you have an unrelated store displaying a large sign resembling the Apple logo as one local store discovered.
We also have stores called "Micro Center". Kind of a computing superstore (about 25 locations around the U.S.)…selling a lot of Windows computer stuff, peripherals, lot & lots of parts for building Windows computers. Lots of software, books, gaming machines, etc.
Pretty much the same thing as Best Buy. They sell Apple computers & other Apple goodies…but look nothing like an Apple Store. Just a small Apple department/nook for Apple products.
Same thing with department stores like Walmart and Target….and club stores like Sam's Club, Costco, and BJ's. All sell Apple products…but don't look like Apple Stores.
I agree. Maybe these "1 Stores" or "iStores" do get some extra money from Apple to help make the stores look like an "Apple Store". Or maybe these stores know that Apple has spent a lot of research money into how an Apple Store "should look"…and they're just copying (why reinvent the wheel).
- Nick