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Switcher Hangout (Windows to Mac)
My Mac experience (Long, but interesting)
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<blockquote data-quote="MartinS" data-source="post: 360072" data-attributes="member: 22279"><p>Personally I find the UK advertisements embarrassing. The UK Mac guy comes over as completely surly and snide, whereas the US Mac guy was mostly patient and helpful.</p><p></p><p>I think Apple has made a mistake in attempting to directly transfer the ads from one culture to another. While there are many similarities between the US and the UK, there are almost certainly more - and greater – differences.</p><p></p><p>Rather than changing the ads in minor ways to make them more British, they should have just used the US ads, or used a completely different campaign.</p></blockquote><p></p>
[QUOTE="MartinS, post: 360072, member: 22279"] Personally I find the UK advertisements embarrassing. The UK Mac guy comes over as completely surly and snide, whereas the US Mac guy was mostly patient and helpful. I think Apple has made a mistake in attempting to directly transfer the ads from one culture to another. While there are many similarities between the US and the UK, there are almost certainly more - and greater – differences. Rather than changing the ads in minor ways to make them more British, they should have just used the US ads, or used a completely different campaign. [/QUOTE]
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Switcher Hangout (Windows to Mac)
My Mac experience (Long, but interesting)
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