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Message: <blockquote data-quote="vansmith" data-source="post: 1000245" data-attributes="member: 71075">There is little doubt that certain groups (ie. Amazon) are feeling some competition. It's hard to imagine they don't feel it considering they're going up against a company that seems to have tremendous luck (marketing ability) with just about every product they release. The fact that it's coming to the market with an already well-established user interface (for the most part) will help to lower the learning curve and increase the attractiveness of it to particular users.I do think that the key to success for the iPad will be the 3rd party apps that are tailored to deliver readable content whether it be newspapers, magazines or books. I guess we'll just have to wait and see what happens.</blockquote>