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<blockquote data-quote="chas_m" data-source="post: 1023684">It's not so much that Apple is trusting as it is that they feel (rightly or wrongly) that its best to treat customers like grown-ups -- as opposed to Microsoft's approach, which has been to assume all users are criminals.In line with their different philosophy, Apple doesn't padlock their OS -- a trick they are borrowing from Windows' early days, and for the same reasons -- but they do offer a REASONABLY PRICED option for those who actually need multiple copies. They do this with a number of their products, and you'd be QUITE surprised at how well that approach has worked.Likewise, this is why the iTunes store has done so phenomenally well in the face of easy music pirating; Apple (now) sells a DRM-free, high-quality product at a *reasonable* price, and guess what? People buy it!As Greg Joswiak once explained it to a few of us, &quot;Apple believes most customers want to be honest and ethical. If you give them good value at a great price, they will respond to that.&quot;So far, I'd say their philosophy is working about better than Microsoft's:<img src="http://www.cultofmac.com/wordpress/wp-content/uploads/2010/03/chart-of-the-day-revenue-vs-operating-profit-share-of-top-pc-vendors.gif" alt="" class="fr-fic fr-dii fr-draggable " style="" /></blockquote>

[QUOTE="chas_m, post: 1023684"] It's not so much that Apple is trusting as it is that they feel (rightly or wrongly) that its best to treat customers like grown-ups -- as opposed to Microsoft's approach, which has been to assume all users are criminals. In line with their different philosophy, Apple doesn't padlock their OS -- a trick they are borrowing from Windows' early days, and for the same reasons -- but they do offer a REASONABLY PRICED option for those who actually need multiple copies. They do this with a number of their products, and you'd be QUITE surprised at how well that approach has worked. Likewise, this is why the iTunes store has done so phenomenally well in the face of easy music pirating; Apple (now) sells a DRM-free, high-quality product at a *reasonable* price, and guess what? People buy it! As Greg Joswiak once explained it to a few of us, "Apple believes most customers want to be honest and ethical. If you give them good value at a great price, they will respond to that." So far, I'd say their philosophy is working about better than Microsoft's: [IMG]http://www.cultofmac.com/wordpress/wp-content/uploads/2010/03/chart-of-the-day-revenue-vs-operating-profit-share-of-top-pc-vendors.gif[/IMG] [/QUOTE]

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