Well, I was never really a taunting type person as such, but I always did think that Apple's hardware was entirely too high priced for what it was. I came from a UNIX workstation background originally, with Windows being a necessary evil. When it matured somewhat Linux was my choice of computer for doing everything both at work and at home, with a separate Windows machine do do those things which absolutely required Windows.
Macs weren't really on the choice list because they were still in the OS 8 and 9 era and those had been getting a little long in the tooth. This, I feel, gave them a bit of a bad reputation since it was essentially the same OS that I used on a Mac 128K back in the mid 80s. Didn't find anything compelling about it then (and the high prices didn't help) so why would I feel compelled to buy one later? About the time Mac OS X came out with its initial versions, my employer got a 'lampshade iMac' for testing. It was then that I discovered that Mac OS X was actually an evolution of NeXTStep, which was a decent UNIX. I played around a little with it, thought it was kind of cool, but still figured that the price of the hardware was still too high and Windows/Linux was 'good enough' to do what I needed to do the way I wanted to do it. I soldiered on with employer supplied Windows machines, and built-it-myself Linux computers for my own needs. When I got my wife a computer, she got a built-by-me computer running Windows XP.
Then two years ago Apple did something very very smart. They introduced the Mac Mini at a price point that would make it very attractive to give them a try. It was a time when I was getting ready to upgrade anyway, and coincided with our tax refund. So I took the plunge and decided to perform the Great Experiment to see if I could replace all that I do with a Mac for my personal computing needs.
Six months later my wife got tired of her XP computer locking up on her (which might be somewhat attributable to the parts I chose to build it) and just general Windows annoyances. We discussed it, and decided to go on to the Great Experiment Phase II and got her a second generation Mac Mini as well. Copied all her data over, installed Photoshop (she's artistically inclined and that's the sort of thing she uses computers for in addition to the web/email/word processing standard stuff), showed her around and and let her loose on it. After two weeks I checked with her and the verdict was that I had nothing to worry about. She was very comfortable with everything she needed to do with Mac OS, and found it highly intuitive with NONE of the annoyances that Windows provided.
Fast forward to the beginning of this year. Upgrade time, and now we are sporting a couple of Intel Macbooks; one white (me) and the other black (her). This experiment is a resounding success. I have Parallels installed on my Macbook if I need to do any Windows type things (which I only need to do if I am somewhere with my Macbook, didn't feel like lugging the employer supplied Dell, and need to check in with the office remotely with all the Windows apps they use) but for the most part everything is handled by all the Mac applications. My wife doesn't give a flying rat's behind about anything Windows and couldn't be happier. She's in the hospital right now and her Macbook provides for her a means to watch movies, keep up on our finances, keep up on current events over the web, and communicate with me both with iChat text and video conferencing with our iSight cameras. After giving a demo of our fine notebook computers to her brother, he immediately ordered one shipped overnight. He dang near ambushed the FedEx guy when it came. A week later he is utterly pleased with his purchase, and has discovered that with GarageBand (he's a musician) he'll "never need to pick up another musical instrument again", though he did get a patch cord so he can record directly from his guitar to his Macbook. His boss at work is waiting for delivery on his new Macbook. We've convinced at least two of the hospital staff to buy Macs in some form as well.
Overall, Apple has come quite a long way. It seems to me at this point it's only stubbornness and ignorance that keeps people from switching to a Mac. Windows is quite entrenched and human nature is such that they don't like to change. Slowly, however, with the decisions Apple have made recently I can see many more Mac users joining the ranks.
The Kleenex atop the G4 Cube was pretty funny though!