For me the point is not how much money my Apple stock makes but how I feel about myself and how I invest. I didn't buy Apple stock originally because I thought it would make me money but because I admired the company. And, at first I made very little money and there were certainly periods of losses along the way. But, just as I continued to buy Apple hardware I continued to hold on to Apple stock.
If this was your original investment strategy...you feel less enthusiastic about Apple now...then sell your Apple stock...and be done with it.
Whether the stock goes up or down I sincerely hope that Apple one day again becomes a company worthy of my admiration.
I feel you're still being overly critical of Apple. Apple is one of the best companies in the world...and does a lot more positive things than many other companies similar in size to Apple. You're combining some negative personal experiences with bigger issues in the news...and coming to the conclusion that Apple stinks.
There have always been individual issues (no company can be 100% free of these personal issues)...and Apple just like any other tech company has always had tech issues, recall issues, manufacturing issues, special repair programs...etc.
You simply have a lot of history with Apple...and you're taking the sum total of all the negative things you've heard of or experienced personally over the past 25-30 years (for example)...and throwing them all in one basket...and then judging.
Ask a younger person (who may only have a few years of experience with Apple)...and they'll be as enthusiastic as you were about Apple 25-30 years ago. If you're going to "lump" all of Apples failures over the past 25-30 years into one basket...then you also need to "lump" all of Apple's success's from the past 25-30 years into one basket as well...then do a proper overall analysis.
How can Apple be the top company that it is (in many ways)...rated highly by both critics & consumers...and your negative assessment of Apple also be correct. Can't be both.
- Nick