Lately Ive been noticing some gimmicky (and sometimes, pointlessly comedic) advertising campaigns. Some try to be subtle and funny with silence, followed by their company slogan and logo...and instead of being effective in luring me into their product, it just make me think "*** is this?" Times really have changed, it used to be to the point, and as time went on things got weirder and weirder.
So has there ever been an ad campaign that effected you? Made you want their product?
Personally, the Apple iPod commercials are simply "cool" and stylish, but it really doesn't make me feel like I want/need an iPod. Ditto for the Mac commercials. What it does do, however, is flame weird feelings in me. I find myself seeing MS as some incompetent, dumb, mindless fools. And Mac as some arrogant, sarcastic punk. I can see why every other community out there thinks we are very smug, just by watching those commercials. I think it actually has the opposite effect on most consumers, making them stray away from Macs and the community. They really should talk to us though, because we're anything but smug. The new ones (bred from the commercials), probably are. but most people here have their head on straight.
Another commercial, probably the MOST effective ad campaign for me, are Carl Jr's commercials. They're simple and gets to the point, while presenting the product in a flattering way.
A guy eating, totally lost in his food, not noticing people calling him. A man, sitting at home alone, eating his burgers, grabbing some fries and dipping it in ketchup and taking a sip of his soda. A guy walking down the aisles in a super market, while the narrator says "Dont want to cook? Go to Carl jr."
Something about their commercials makes me want to go out, and grab a burger!
Whats yours?
So has there ever been an ad campaign that effected you? Made you want their product?
Personally, the Apple iPod commercials are simply "cool" and stylish, but it really doesn't make me feel like I want/need an iPod. Ditto for the Mac commercials. What it does do, however, is flame weird feelings in me. I find myself seeing MS as some incompetent, dumb, mindless fools. And Mac as some arrogant, sarcastic punk. I can see why every other community out there thinks we are very smug, just by watching those commercials. I think it actually has the opposite effect on most consumers, making them stray away from Macs and the community. They really should talk to us though, because we're anything but smug. The new ones (bred from the commercials), probably are. but most people here have their head on straight.
Another commercial, probably the MOST effective ad campaign for me, are Carl Jr's commercials. They're simple and gets to the point, while presenting the product in a flattering way.
A guy eating, totally lost in his food, not noticing people calling him. A man, sitting at home alone, eating his burgers, grabbing some fries and dipping it in ketchup and taking a sip of his soda. A guy walking down the aisles in a super market, while the narrator says "Dont want to cook? Go to Carl jr."
Something about their commercials makes me want to go out, and grab a burger!
Whats yours?
