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ideas for Apple commercials

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first we start off with a young guy who goes to catholic school where he's taught not to curse and swear. in the beginning he's afraid of Gods punishment but as he gets older he loses that fear and curses all the time.

in one scene he's using his PC and of course it crashes. he starts swearing big time and throws away the PC and heads out to the nearest apple store to get a Mac. as he leaves the store he suddenly gets run down buy a car and dies.

he comes before God where he expects to go to heaven but God says: NO! YOU'RE GOING TO **** BECAUSE OF YOUR CURSING!!!

the guy is devastated and starts turning around, but just at that time Steve Jobs pops in and says: "Lord, he did sin a lot, but he did get a Mac ..."

God turns to St. Peter and says: WELL WHY DIDN'T YOU SAY SO IN THE FIRST PLACE?!!!

in the end of the commercial, Steve Jobs says: "Convert to Mac and all your sins will be forgiven!!!"



What do you think?
 
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Mine would be a UFO lands at a farm site because of a computer malfunction. The aliens get out and go through a house and find all kinds of goodies, there is a big screen TV, PS3, even a BMW in the garage (what can I say they are well to do farmers) Sitting on the table is a MBP. The aliens look at each other, a big smile comes on their face's and you see them walking toward their spaceship with the MBP.
 
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How about a 30 second spot with a blank white screen with black text that scrolls through the text:

"We think we make a pretty darn good computer. We'd like you to be the judge, however. Please consider purchasing an Apple computer. Thanks."
 
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How about a 30 second spot with a blank white screen with black text that scrolls through the text:

"We think we make a pretty darn good computer. We'd like you to be the judge, however. Please consider purchasing an Apple computer. Thanks."

That reminds me of an old VW commercial/print ad around 1966 where they had a blank ad and the caption said something like "We have nothing new to show you for this years model"
 
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I think they'd do well to simply show a few of the things that you can do, and emphasise all the bundled apps you get:

Starts with an image of an iMac/Macbook (or Pro)/Mini - Camera zooms to a simple screenshot where a few apps are opened - a video is playing while a song is tweaked in Garageband - Dashboard is used to check film times - Expose is triggered to choose iMovie where the finishing touches are made to your latest movie - Then to Front Row where a slideshow is chosen from iPhoto and displays a series of smiling faces while the camera zooms back out and the tagline and voice-over says "All yours, straight out of the box."
 
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have two screens, one from windows and one from mac, showing loging on and doing various things, like vid editing, to just show how slow and counter-productive windows is, along with all the error messages and blue screens!
 

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