chas_m, If you connect your iDevice and open iTunes, then select that device in the sidebar, one of the items in the bar above the device information is "Books." Clicking that will show all your books that are being synced. Yes, iBooks opens them on the iDevice, just as Podcasts plays podcasts, but iTunes is the mechanism for the syncing, AFAIK. When iBooks first came out, I had to make sure iTunes had the "Sync Books" box checked to get books to the iPad.