Doug, I have 25 years professional photography experience and am something of an equipment geek. I have used everything from old two-element view camera lenses to the latest 17-element zoom lenses. The lens flare issue on the iPhone 5 is endemic to simple achromatic lens designs. Eliminating flare and chromatic aberration requires expensive glass and complex designs.
PC Magazine has a good test showing the flare on various smartphones.
Purple Flare Shootout
Let's please put this to rest. Expecting a cheap lens in a $200 smartphone to not exhibit flaws is unrealistic.
LC, while I do appreciate the article, suggesting that the article puts the issue to rest, is certainly not the conclusion of the article.
This is a thread about the iPhone 5 purple problem:
The conclusion of the article: "Of the phones tested,...the latest and greatest iPhone 5 was clearly the worst offender of the bunch."
"Modern photographers complain about purple fringing when shooting dark objects against a black sky, but that goes away with a few clicks in Lightroom—that's not the case with large flares."
And, I will editorialize: iPhone 5 has a very large flare when it occurs.
Obviously, as a photographer I am well aware of ways to reduce or eliminate the flare; ****, I could just not take the image. I set up a lens protection system to make sure the lens is in the shade. And, as Apple suggested, I could "hold the camera differently".
That is not the point; at the end of the day the iPhone 5 is a point & shoot. If you have to take steps to avoid the flare exhibited that ends spontaneity.
I started this thread as an investigation to decide whether to continue with my purchase of an iPhone 5. I have written to two iPhonography Masters: Jack Davis and Dewitt Jones. When received I will post their answers.