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Apple wants to offer television subscribers customized channel lineups
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As good as this might seem, I have a very hard time understanding the reasoning as to why broadcast companies would be willing to drop air time to show only what people want. Letting people cherry pick what they want means a LOT of other channels/shows would not be benefit, and could be dropped in the future.
Consider how many wonderful productions with literally millions of viewers that get canceled because they couldn't meet the expectations of a network for a particular time slot. In an a la carte format, content can be freed - to a degree - from the heavy weight of network distribution, and make a profit with far fewer dollars.
Apple's "channel" idea may not be the perfect a la carte option today, but it's definitely a step in the right direction.
HAHAHAHA. So very true sir. I had to walk my parents though Hulu while they were here recently. I almost just wanted to get cable back for the time being rather than continue on with the pain...If my parents' inability to use Netflix and Hulu during a recent visit is any kind of example, we're not ready for 100% a la carte offerings anyway.