You are allowed to install Mac OS on a number of Mac's and if you were to sell the Mac, you have to also give them the installation media. In this case, since you downloaded Lion, it's linked to your Apple ID..and if the new buyer wanted to re-install, they'd have to purchase Lion on their own either from the MAS for $29, or on the USB drive for $69..
It probably makes more sense for you to revert the Macbook to whatever version of Mac OS it came with originally for which you have the installation media and sell it that way and allow the buyer to decide what they want to do..