- Joined
- Oct 27, 2002
- Messages
- 13,172
- Reaction score
- 348
- Points
- 83
- Location
- Cleveland, Ohio
- Your Mac's Specs
- MacBook Pro | LED Cinema Display | iPhone 4 | iPad 2
Source: ThinkSecret.com
Apple to dealers: Sell more add-ons, or lose perks
November 3, 2003
Apple raised the bar Monday for some 175 independent retailers to stay as Specialist dealers and achieve certain discounts on products and equipment. The announcements will make it more difficult for dealers to stay as certified Apple resellers without sacrificing the sale of high-profit, third-party hardware and software and giving up valuable customer contact information Apple could use to entice consumers to buy direct.
My Comments: I wonder if this will result in another lawsuit by the independent resellers?
Apple to dealers: Sell more add-ons, or lose perks
November 3, 2003
Apple raised the bar Monday for some 175 independent retailers to stay as Specialist dealers and achieve certain discounts on products and equipment. The announcements will make it more difficult for dealers to stay as certified Apple resellers without sacrificing the sale of high-profit, third-party hardware and software and giving up valuable customer contact information Apple could use to entice consumers to buy direct.
My Comments: I wonder if this will result in another lawsuit by the independent resellers?
