Cover up Apple logos on "Modern Family"

I know, I am supposed to have a link to verify my story, so here it is: Hulu - Watch your favorites. Anytime. For free.. Do a search for Modern Family.

Anyways, I was watching the new show, "Modern Family", with Ed O'Neill (aka Al Bundy from Married...with Children) and I noticed that they had three different Macs in the show - a Macbook Pro, an iMac, and a Macbook. The funny thing was that all three of the respective Apple logos were covered up with a sicker of some sort. I was wondering why this is? No permission from Apple perhaps? It seems like free advertising to me but maybe Apple doesn't want it's logo associated with a show where two gay guys are raising a kid? I don't think that is the case for I can imagine that Apple has quite a few gay customers. The funny thing is that it was painfully obvious that it was an iMac. It's kinda hard to confuse that with another computer. The Macbook and Macbook Pro took a sharp eye to recognize, but it was a no brainer for me.

Anybody in the TV/Film industry able to shed some light on this subject?

On a side note: I just received my refurbished 21.5" iMac in the mail yesterday and I am like a kid on Xmas. Upgrading from a 20" 2.0 ghz iMac - this new screen is so bright and colorful and it is quick as a bunny.

Its the same with any show you have to pay to play no free advertising.

You see this a lot. It happens in Brothers and Sisters, 24 and other shows.
As far as I know it's because there is only allowed to be a certain amount of product placement in any one place at a time, and rest assured Apple and others have to pay to have the stuff there.

For years Apple products have always been in TV and Movies without the logos covered up, Are these instances where Apple has paid for the product placement?

most recently there is a netflix commercial where the guy in the commercial is using an iBook G4 which you can clearly see where it says "iBook G4".

Here is a blog with a catalog of every Mac ever seen in a movie or TV show....

http://macsinmovies.blogspot.com/

I've seen them in several tv shows, such as Ghost Whisperer, and they always have a sticker over the apple logo, which kinda looks like a presidential seal.

I'm also interested in the economical/business implications of covering up their logo? I have seen it many times but haven't given it a second though.

Is it:

- They approached Apple asking for money and Apple said no (or didn't agree on the amount)
- Or, they didn't even approach Apple because they didn't want advertisement/branding in their show?

Any ideas?

I've noticed that almost every MF episode features a Mac with a logo covered up.

I've also noticed that the local Miami area Fox affiliate always has MBPs on the desk in front of their news anchors. And they have covered the logos on their machines as well.

Koothrappali's MBP in The Big Bang Theory has the  logo only covered a little bit. Not enough not the recognise that it is a  product.

What are they trying to show, that nerds use them lmao

I will go you another when they use an iPhone the Apple is always covered and there are
a lot of iPhones in Tv episodes.

I've seen a few shows, especially movies that show the logo. House is one show that comes to mind where the apple logo is shown.

Agreed I've seen Hugh and others use macbook pros and the Apple logos are clearly visible.

It's kinda silly to cover the logo on an iMac or an iPhone. They are so easily recognizable even without the logo. It would be like covering the emblem on a VW Bug. "I can't see the logo on that car, it must be a Porshe."

If you watch 24 closely, they even use bland looking PC type cases but are clearly running Mac OS. Not just in 24 actually, but many many US TV shows.
I also remember in Final Destination II, the whole sequence in the flat at the beginning is like an Apple ad, so from then on you don't see another labelled Mac.

I think it has something to do with royalties. Companies like the way Macs look, but don't want to have to pay to use them, so by covering up the logo, it effectively makes it a sleek, sexy white/aluminum computer with a sticker in the center.

bargsbeer said:

most recently there is a netflix commercial where the guy in the commercial is using an iBook G4 which you can clearly see where it says "iBook G4".

Macs in movies

Click to expand...

The funny thing about that NetFlix thing is at the time the commercial first came out, Netfilx did not even run on OSX! That part bothered me and a few others!

Did anyone ever see the latenight infomercial for the Virus removal program, but the computer one of the people in the commercial held looked exactly like an old ibook???

~~~Iron Chef has Apple displays with covered logos, and you see them in just about every episode.

My sister was watching this show on Nick and they had the old iMac's but they had a pear on the back and they also had a pearpod.

I honestly don't understand why it's so hard to understand the intent of the rumors and reports forum.

Thread moved to more appropriate forum. Please read before posting in Rumors & Reports.

Look at soda cans, household items, cereal boxes - some are modified, some are not. It's just whether or not the producer wants to show the brands. Yes, in some cases, it is deliberate product placement. In some cases it's just apathy, and in others they are very careful to not display brands.

I got into the Netflix thing and did not even check the forum it was in. Me bad.