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- Oct 22, 2007
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There has been huge press coverage of the new iPhone, and great - but have commentators missed the hidden plan.
It seems as if the iPod halo effect, Intel transition, alongside the debacle that is windows Vista is seeing large swaves of consumers flock to the mac.
But the enterprise is still an area where Macs tend to eek out a small enclave in the creative department. Windows dominates here and will for the foreseeable future, due to many factors but mainly due to end users almost always being given no choice by the policies of the IT department.
But now comes the iPhone 2, is it Apple's secret plan to get a Halo effect in to big business?
Think about it. Apple are turning their guns on Blackberry, in an open assault on all those managers in corporations that are currently using the Blackberry. What happens when some of them start using the iPhone and start to think that maybe, their next portable should be an Apple?
Unlike regular employees, if this sector starts to demand Apple as their platform of choice, any Micosoft centric IT department will just have to give ground. Either that or face the displeasure of senior managers.
Is this the start of Apple's assault on the enterprise? If it is, it is one very cunning tactic on behalf of Apple.
It seems as if the iPod halo effect, Intel transition, alongside the debacle that is windows Vista is seeing large swaves of consumers flock to the mac.
But the enterprise is still an area where Macs tend to eek out a small enclave in the creative department. Windows dominates here and will for the foreseeable future, due to many factors but mainly due to end users almost always being given no choice by the policies of the IT department.
But now comes the iPhone 2, is it Apple's secret plan to get a Halo effect in to big business?
Think about it. Apple are turning their guns on Blackberry, in an open assault on all those managers in corporations that are currently using the Blackberry. What happens when some of them start using the iPhone and start to think that maybe, their next portable should be an Apple?
Unlike regular employees, if this sector starts to demand Apple as their platform of choice, any Micosoft centric IT department will just have to give ground. Either that or face the displeasure of senior managers.
Is this the start of Apple's assault on the enterprise? If it is, it is one very cunning tactic on behalf of Apple.