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Apple Computing Products:
macOS - Notebook Hardware
Why did Apple decide to go completely white?
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<blockquote data-quote="monkeybutler" data-source="post: 83747"><p>To establish identity. Just like how apple was associated with fruity colors during the imac phase, they are now identified with anything pure white. </p><p></p><p>Personally, i absolutely hate it. Ive wanted a mac for a few years but held back because of the white campaign. I just dont want to feel like a tool every time i pull out my ibook and be transformed from a guy in a coffee shop into a walking billboard for apple products. </p><p></p><p>But after waiting so long its clear apple wont release a male version of the ibook so i gave in and ordered one friday. Im excited to finally get a mac, but not nearly as excited as i'd be if i had a choice in color.</p></blockquote><p></p>
[QUOTE="monkeybutler, post: 83747"] To establish identity. Just like how apple was associated with fruity colors during the imac phase, they are now identified with anything pure white. Personally, i absolutely hate it. Ive wanted a mac for a few years but held back because of the white campaign. I just dont want to feel like a tool every time i pull out my ibook and be transformed from a guy in a coffee shop into a walking billboard for apple products. But after waiting so long its clear apple wont release a male version of the ibook so i gave in and ordered one friday. Im excited to finally get a mac, but not nearly as excited as i'd be if i had a choice in color. [/QUOTE]
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Apple Computing Products:
macOS - Notebook Hardware
Why did Apple decide to go completely white?
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