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Apple Mobile Products: iPhone, iPad, iPod
iPad Hardware and Accessories
New Smart Cover
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<blockquote data-quote="BrianLachoreVPI" data-source="post: 1201050" data-attributes="member: 193366"><p>I wouldn't be surprised if many share your view - I guess we'll see over the next few weeks. Case suppliers certainly will breathe a sigh of relief if so. It must be an unspoken part of Apple's strategy, and a bit of genius. Design a case that everyone will buy initially - but eventually discard. You don't disenfrachise all the little companies making a living covering your devices - yet keep a sizeable part of that market. (Tongue in cheek - but that's how it seemed to play out for iPad 1)</p><p></p><p>Most people that I know who bought an iPad when it first came out - also bought the Apple cover - but soon replaced it with an aftermarket cover. </p><p></p><p>The one thing that should come out of this - is better covers by case providers that incorporate the magnetic concept. I think you'll see the "smart" version you mentioned soon enough - just not from Apple.</p></blockquote><p></p>
[QUOTE="BrianLachoreVPI, post: 1201050, member: 193366"] I wouldn't be surprised if many share your view - I guess we'll see over the next few weeks. Case suppliers certainly will breathe a sigh of relief if so. It must be an unspoken part of Apple's strategy, and a bit of genius. Design a case that everyone will buy initially - but eventually discard. You don't disenfrachise all the little companies making a living covering your devices - yet keep a sizeable part of that market. (Tongue in cheek - but that's how it seemed to play out for iPad 1) Most people that I know who bought an iPad when it first came out - also bought the Apple cover - but soon replaced it with an aftermarket cover. The one thing that should come out of this - is better covers by case providers that incorporate the magnetic concept. I think you'll see the "smart" version you mentioned soon enough - just not from Apple. [/QUOTE]
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Apple Mobile Products: iPhone, iPad, iPod
iPad Hardware and Accessories
New Smart Cover
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