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Images, Graphic Design, and Digital Photography
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<blockquote data-quote="Phototini" data-source="post: 828288" data-attributes="member: 87189"><p>When looking into branding your company you should always employ a branding professional not a graphic designer. Branding professionals have one job, and that is to aid in the creation of a brand for use by your company. They should ask you a lot of very important questions regarding your business including where you see it in 5 years. This will help to create a brand for you company that will remain strong throughout the life span of your company. The worst thing you want to do is create a brand and later when you realize your business has evolved or moved in a different direction that you have to have another brand design made. This could confuse customers and even drive them away.</p><p></p><p>I am neither a GD or a BP but this topic was covered thoroughly at a marketing seminar I attended over the summer. And the biggest piece of advice that was given on the topic was this. If you and your business are still in the early stages, you generally do not want make a brand for yourself just yet. Use simple text until you have a clear vision of what your business is and will be.</p></blockquote><p></p>
[QUOTE="Phototini, post: 828288, member: 87189"] When looking into branding your company you should always employ a branding professional not a graphic designer. Branding professionals have one job, and that is to aid in the creation of a brand for use by your company. They should ask you a lot of very important questions regarding your business including where you see it in 5 years. This will help to create a brand for you company that will remain strong throughout the life span of your company. The worst thing you want to do is create a brand and later when you realize your business has evolved or moved in a different direction that you have to have another brand design made. This could confuse customers and even drive them away. I am neither a GD or a BP but this topic was covered thoroughly at a marketing seminar I attended over the summer. And the biggest piece of advice that was given on the topic was this. If you and your business are still in the early stages, you generally do not want make a brand for yourself just yet. Use simple text until you have a clear vision of what your business is and will be. [/QUOTE]
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