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Mac is a cult for a lot of teens (unfortunately i don't belong to this category anymore... but i still do like mac). It could be interesting to understand why. BusinessWeek gives us 4 reasons: Meet a real need, Design matter, Let fans and the media do your marketing, Products for everyone.
More or less, the guys from pcworld arrive at the same conclusion in "10 Things We love about Apple": Sublime Design and Media strategy.
Do u agree with these categories?
Links to the articles i quoted.
For a summary of all two articles and the link to PCWorld
The Iaakuza chronicles
To know more about it:
BusinessWeek
More or less, the guys from pcworld arrive at the same conclusion in "10 Things We love about Apple": Sublime Design and Media strategy.
Do u agree with these categories?
Links to the articles i quoted.
For a summary of all two articles and the link to PCWorld
The Iaakuza chronicles
To know more about it:
BusinessWeek