Initial failure rates from all the major drive manufacturers nowadays is very small (well under 1%), but it does happen. Even apple is going to have some hardware issues, same as a PC. Unfortunately, someone gets those drives. Have seen them give their last gasp and refuse to boot very shortly after the initial clicking noises and have had them last for several weeks.
But, mostly have learned to stop whatever I'm doing and immediately backup the drive and replace it the same day if it is a critical drive.
Since it is new, would call apple support at first chance. Just got mine also, have called them twice already, compared to other tech sources, they have been quick to come on the line, and have seemed to be genuine in their attempts at resolving issues.