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A version of Apple Computer's iTunes Music Store that will serve up feature film downloads should debut by the end of the year at the latest, sources within the film industry told Variety.com.
The report, which offers very little new information on the Apple initiative, reiterates the popular consensus that the iPod maker and major picture studios are locked in debate over pricing.
Apple chief executive Steve Jobs is reported to have been involved in the talks, initially proposing to sell all films at a flat price of $9.99 -- an offer the studios flatly rejected.
"We can't be put in a position where we lose the ability to price our most popular content higher than less popular stuff," said a studio exec close to the negotiations told Variety.
Apple has historically charged a standard fee for its online downloads, such as 99 cents for music tracks and $1.99 for TV shows.
According to the report, there are signs Apple may bend and allow price points ranging from $9.99 to $19.99 in order to differentiate older titles from new releases.
A version of Apple Computer's iTunes Music Store that will serve up feature film downloads should debut by the end of the year at the latest, sources within the film industry told Variety.com.
The report, which offers very little new information on the Apple initiative, reiterates the popular consensus that the iPod maker and major picture studios are locked in debate over pricing.
Apple chief executive Steve Jobs is reported to have been involved in the talks, initially proposing to sell all films at a flat price of $9.99 -- an offer the studios flatly rejected.
"We can't be put in a position where we lose the ability to price our most popular content higher than less popular stuff," said a studio exec close to the negotiations told Variety.
Apple has historically charged a standard fee for its online downloads, such as 99 cents for music tracks and $1.99 for TV shows.
According to the report, there are signs Apple may bend and allow price points ranging from $9.99 to $19.99 in order to differentiate older titles from new releases.