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New Apple commercials

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New Mac Ads

I caught the Wall Street Journal ad tonight during 24.

There are six in total, all can be found here:
http://www.apple.com/getamac/ads/

My favorite is Restarting.:mac:
 
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I liked networking.. :)
 
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Those are some slick adds!
 
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The networking one was great but really they are all great. These are easily some of the best ads they have produced in a long time, could be really effective since they are addressing PC users directly for once.
 
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I don't like them.
Why not make adds that tell you how cool Macs and Mac OSX are.
I dont think Ads. like that are effective. I think they just make Apple look like the have a inferior complex.
 
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I caught one during Prison Break last night. Good stuff. :D
 
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they are very clever and very creative, but do show a bit of "little dog" syndrome. i agree they should concentrate on what they do well and not what everyone else is lacking.

but i guess Apple is the little dog :)
 
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scooter said:
i agree they should concentrate on what they do well and not what everyone else is lacking.
Thats exactly how i feel about political campaigns. think about it, the first presidential candidate that makes his commercials all about the good stuff he can bring to the table will have twice the commercials. Everyone will know the good and the bad of one candidate and nothing about the other one, who would you vote for? I'd go for the one that i knew something about
 
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I saw the virus one last night, but I just watched all of them. They're all pretty good. I think I like restarting the best. lol
 
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I think we find them hilarious because we know what the ads are talking about and "get" the joke. What I am worried about is that the average consumer is going to see these ads and go, "Huh?"
 
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thats exactly what they should be advertising - their macs and not just the ipods and itunes etc
 
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Jeremy W said:
The guy that plays the "Mac" on the PC vs Mac ad is the guy from the movie "Waiting".

He plays the guy who gets offered the ast. Manager job then quits at the end.

http://www.imdb.com/name/nm0519043/

He also played in Jeepers Creepers before he did Waiting (Which I was really disappointed with)
 
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well at least they are advertising again. i like the comercials but i feel they should be used in conjunction with another series of ads which just concentrates on features and models.

-chris
 
L

lil

Guest
They're OK—not bad, not amazing.

They are very much like the switcher ads in terms of execution.

Video is one thing I don't know about a great deal, but wouldn't ads showing off very quickly how slickly iLife works and so forth like a Mac in actual action also be good rather than ads that retain this big '?' what a really Mac is?

Just being devil's advocate here. And yes, they do compare to a Windows PC—but Apple has seemingly always done this, and yet market share is at around 2-3% worldwide. Apple should perhaps invest in some positive campaigning that does not see the need to rub Windows' face in it all the time which can be construed as a little immature by some, and rather work from the standpoint that the Mac is different, interoperable but should be justified and judged upon its own merits, rather than merely being the solution to Windows' inadequacies.

The iPod advertising is a case in point. Have they gone out of their way to poo poo the Creative Zen or other manufacturer's offerings and then gone off to rubbish Windows Media Player via proxy? Nuh uhh. They concentrated on it being a good product on its own merits—you be the judge.

If Mac advertising has worked—then why does the Macintosh still have a small market share proportionally?

Just my two cents.

Oh and how about actually showing these ads more in countries outside of the US like here in the UK.

Vicky
 
L

lil

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I posted this in the other thread to do with these, may as well post here too

They're OK—not bad, not amazing.

They are very much like the switcher ads in terms of execution.

Video is one thing I don't know about a great deal, but wouldn't ads showing off very quickly how slickly iLife works and so forth like a Mac in actual action also be good rather than ads that retain this big '?' what a really Mac is?

Just being devil's advocate here. And yes, they do compare to a Windows PC—but Apple has seemingly always done this, and yet market share is at around 2-3% worldwide. Apple should perhaps invest in some positive campaigning that does not see the need to rub Windows' face in it all the time which can be construed as a little immature by some, and rather work from the standpoint that the Mac is different, interoperable but should be justified and judged upon its own merits, rather than merely being the solution to Windows' inadequacies.

The iPod advertising is a case in point. Have they gone out of their way to poo poo the Creative Zen or other manufacturer's offerings and then gone off to rubbish Windows Media Player via proxy? Nuh uhh. They concentrated on it being a good product on its own merits—you be the judge.

If Mac advertising has worked—then why does the Macintosh still have a small market share proportionally?

Just my two cents.

Oh and how about actually showing these ads more in countries outside of the US like here in the UK.

Vicky
 

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