Windows Media Alternative?

Is there another program capable of playing wmv files other than Windows Media Player, also I would like it to be free, I heard of flip 4 mac but I didnt like how I had to pay for it, so is there a free alternative?

actually.. flip 4 mac player is free, it just looks hidden.. let me get the site for you..

http://www.microsoft.com/windows/windowsmedia/player/wmcomponents.mspx

in the middle is the link

are there any universal wmv solutions yet?