Lost ability to recognize harddrive? Help would be appreciated.

So, I have a 2010 MacBook Pro 13.3".

A while ago, it stopped booting up. It would go to a white screen and stay there.

I tried booting into Recovery Mode, to no avail.
I attempted booting into Safe Mode, with no luck.
I gave booting into Single-User Mode a shot, but that too was futile.

I decided to go for a clean reinstall of OSX, but when I put the discs in, the list of available HDDs to install to was empty.

Thinking my HDD was dead, I went and bought a new one.

It failed to find the new drive as well.

If anyone has encountered this before, and can give me a fix, it would be appreciated. Some hardware inside the machine must have died on me if it's not recognizing that there's an HDD attached to it.

Thanks in advance.

Open it up again and replace the SATA cable which goes from the hard drive connector to the logic board. You can find the exact replacement cable from these folks:

Mac Repair - Mac Parts and Service for Apple Macbook, iPhone, iPad

iFixit: The free repair manual

Mac Parts & Apple Parts Store - Macintosh Parts