Customers say Apple's online store has become less satisfying to shop

Customers say Apple's online store has become less satisfying to shop


Read more

So I guess since Apple has expanded their selection of items and have given customers more choice, that it's confusing? Another example of "outstanding journalism". Maybe they need to pay a visit to the Sony or Dell on line stores and then compare?

Newegg and Amazon? Really? Are these people just dumb?

Dropped quality? What rot who wrote this junk?

Anyone that has half a brain knows that any sort of parameter when measured via a poll/survey from year to year is either going to go:

- up
- down
- remain the same

In this case the Apple online store satisfaction has gone from 83 out of 100 to 80...BIG FREAKIN DEAL!!! And when you have a satisfaction score as high as 83...the likelyhood of it going down is MUCH greater than going up.

80 is certainly an awesome score for any online retailer! Now if the score went from 83 to 49...then we would have something to write/talk about!

- Nick

I kind of curious as to "who" these people are.

CrimsonRequiem said:

I kind of curious as to "who" these people are.

Click to expand...

Jealous runners up and losers.... ;P

chscag said:

Jealous runners up and losers.... ;P

Click to expand...

That would be too obvious. Has to be people that just came up from underground.

I don't believe this study for a second.

Larry Freed, president and chief executive of ForeSee, told Reuters that customers felt navigation on Apple's online store has become more difficult. In particular, customers apparently feel Apple's expanded product lineup — which has added products such as the iPad in recent years — has become an issue.

Click to expand...

More difficult because of one product? Do they realize how MANY categories there are when navigating through Amazon? Their argument is very narrow minded, and does not make sense. People who visit Amazon and Apple's site are two different people. People who shop on Amazon are not navigating randomly through their store to find stuff. They most likely know the name of what they want and simply search for it. If you actually try to navigate for an item you want, you'll be searching for it for a WHOLE lot longer than on Apple's site. The people who shop on Apple's site go to specific items throughout the site. So, do not say customers are dissatisfied because they have to navigate through one or possibly more items(since they also neglect to be more specific), because it either means 2 things: horrible journalism, or just brain-dead shoppers.

"At this point, Amazon has been dominant for so long and has such a history of focusing on the customer, its hard to imagine anyone else coming close," added Freed. "Companies should emulate Amazon's focus on the customer, which is clearly linked to superior revenues over the years."

Click to expand...

Their customer service is not what brings people in. What a joke. Try their low prices! Sounds as if he was paid to say that.

Amazon has customer service? Guess I should be happy I've never needed to use it.