I like how they claim "right out of the box," yet the phone has a screen protector on it. I don't believe this story. Who buys a BRAND NEW phone, finds a scratch, puts on a screen protector, and THEN complain about the scratch? Doesn't make sense to me. Return it! What makes more sense is this. New iPhone, new condition, put on screen protector, scratch it some time after, and then complain about it.
As for the anodizing, the anodizing hardness will depend on the type of aluminum it's used on. Generally, the tougher the aluminum, the easier it will be for anodizing to wear off due to a thinner oxide layer. I believe Apple still uses sulfuric acid to create a thin porous layer on the aluminum, which is what excepts the dye. The harder the aluminum, the longer the process takes to properly dye to either a certain desired color, or hardness, which means more money. However, these claims are coming for both black and white iphones, so anodizing shouldn't be an issue.