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If Apple now allows people still running Snow Leopard to use the Mountain Lion updater app to jump straight from 10.6 to 10.8 that will mean charging them half as much for effectively the same upgrade as people who've already upgraded to 10.7 Lion. That's not fair on those who have already upgraded, and will cut profits for Apple. I really don't think it will be possible (not legally, anyway - it might be possible to extract a complete installer image from the updater app; but I'm sure doing so will be in violation of the licence agreement).
Similar things have already happened in the past. I've been around Macs since the LCII running System 7. If I remember correctly there have been numerous times where users who skipped an upgrade paid one price and users who did not skip an upgrade paid the same price. It might not fit most people's idea of fair but it is what it is.