Before I bought mine I was looking around for competitive pricing and just ended up buying it from best buy
But I do remember at the time say... no more than 5 weeks ago ebay and amazon in some cases could save you at the most 10 to 15 max on your apple tv purchase.
I know if your on a budget 10 bucks is a lot. I'd give ebay a shot.
As well as the link Vansmith posted, in the left column look for Refubishments as they sometimes have one or 2 in there and you will get it quite cheap. Worth a look
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