Here's a thought:
How about waiting about three to six months after a product release so that bugs are ironed out?
Don't believe anyone is talking about bugs here. They're talking about a professional application that is missing features that are required in order to perform the task at hand. That's no bug.
In all honesty, I was rather wary of the new version ever since I heard they seemed to want to make it "more appealing" to main stream users - it looks to me like iMovie on steroids and Final Cut on meth. I think this new version is just a hideous mistake that can potentially alienate more of the pro community.
This is exactly what they did. Dropping the price from $1,000 to $300. Great price drop and I can see some home hobbyists jumping on this bandwagon. Don't believe many professionals have installed this on their primary work systems without trying it out first.
And now they won't. Anyone looking for a pro app of this type at this point, Apple has lost sales for quite some time. This was a big mistake on their part.
Undoubtedly, the team had been working on it for so long they were under pressure from above to get it released and start bringing some money in for the money that was going out.
This is what happens when the "suits" take over.
Just started working for a new general contractor for us. Part of their motto is to
"under promise and over deliver". The "suits" that made the decision to release early should have seen this.
If the "suits" wanted to start bringing in a fresh influx of cash, they should have released the existing version in the app store and dropped it's price rather than bringing to market an app that doesn't do what is expected. They should have learned their lesson back with iMovie '08. It seems not though.