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Apple backs down on in-app subscription pricing
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Apple has suddenly and without fanfare thrown out its App Store guidelines on in-app subscription pricing, reports note. Later this month Apple was set to begin enforcing a recent policy on subscriptions, requiring that any outside app subscription options be matched by in-app ones. Of special worry to publishers, though, was an insistence that in-app options cost the "same price or less," even though Apple claims a 30 percent cut of App Store revenue. The policy drew the scrutiny of the FTC....
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