My own guess - the OWC and the Newer Tech chips come from the same manufacturer and Newer Tech buys more so they can sell them for less. Neither one of them manufacture RAM.
Would personally feel more confident of putting the Crucial sets in my computers. However, it's the same CAS 7 spec and they're all offering a Lifetime warranty. The $50 extra for the OWC might be worth it - don't know, as I don't know how hard it would be to deal with Newer Tech for replacements. While there may be some difference between the Crucial and the other two sets running some hardware diagnostics, the vast majority of end users would never be able to tell the difference between them.
I also have nothing concrete to tell anyone why $420 would be better than the $230 set except my own preference for certain manufacturers of RAM. At a 90% premium, doubt very seriously I would spend that myself for putting it into a MB or MBP. At a 15-20% premium, I'd get the Crucial - no question. At least you would know you're getting first tier sticks, not the ones the manufacturer declined to put their own name on.
Double and triple money for a set I want to put into a rig I'm planning on overclocking, yeah, I've been known to do that.