ipod touch stuck in recovery loop

i have a new ipod touch 3rd gen 32 gb. when i turn off my ipod and turn it back on, it immediately goes to the itunes logo and the usb cable. when i plug it in, it says the ipod is in recovery mode and i need to restore it. when i restore it, its fine until i turn it off again. i searched it online and its stuck in recovery loop. does anyone permanently get rid of it? i find it a hassle to always restore my ipod if it turns off. any help is gladly appreciated